Branding Manager

Branding Manager
Banana Interactive Co., Ltd.
Last Updated: Sep 18, 2021

The people here at Banana Interactive don’t just build game products — they build the kind of wonder which push the gaming industry forward! It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading artworks. Join Banana Interactive, and help us make the world a better place with more fun!

As we grow our business worldwide, we are seeking an experienced marketing communications professional to provide strategic, communications, and executional leadership across our product launch and sustaining marketing efforts. The Branding Manager will be responsible for the direction and oversight of integrated marketing campaigns as well as the strategic marketing efforts required to drive global market opportunities and challenges throughout the world.

You will work collaboratively with BI Corp GHQ and across a variety of functions with colleagues from IP, Engineering, Legal, Talent, Digital, Operations, Strategy, production, publishing, platform and gamification teams. This position requires a deep knowledge of the creative development process, as it relates to both the origination of global / regional marketing campaigns and the localization / transcreation of globally-developed campaigns.

You are a self-motivated, flexible individual with very strong interpersonal skills. You should be a strong strategic thinker, capable of seeing the bigger picture and orchestrating projects to that end. This role requires you to constantly challenge the status quo and seek new and better ways of communicating both internally and externally.

2+ years of marketing communications experience in a creatively-driven organization or agency.
Highly collaborative, with the ability to establish trust, credibility, and influence across multiple partners in a highly matrixed organization.
Partner with business partners for strategic positioning and marketing plans integration.
Resourceful, adaptable, creative, and results oriented with high energy, a positive attitude, and the ability to contribute in a team environment.
Experience supporting, understanding, and improving the creative process while balancing the needs of a creatively driven organization with an analytical approach to marketing.
A ‘solutions-first’ approach with the drive to find opportunities.
Passionate about popular culture, trends, and new/emerging media and technology.
Proficiency in written and spoken English and Chinese.

Act as the ultimate subject matter expert for the products and services you lead.
Know the competitive landscape, market share data, key challenges, market trends as well as the social/PR sentiment around those products and services.
Work with the internal teams to deliver local market feedback and insights, ultimately driving more meaningful, creative, impactful communications.
Lead all Marcom work of Banana Interactive, ensuring consistency in messaging across all functional deliverables and that overall timelines are met.
Provide a single point of contact for launch from an overall process, communications and deliverables perspective, representing the local needs with WW Marcom.
Partner with strategy team to provide briefings on new product launches to both Geo Marcom and Sales teams.
Collaborate with Production, Publishing, and Sales teams to identify and prioritize key marketing challenges and opportunities globally.

About Banana Interactive
Banana Interactive (SINCE 2018) is the global leader of Positive Gaming Ecosystem & Positive Lifestyle.
Mission: Positive Games. Positive Life.

Banana Interactive Official Site



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